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You can test how your page descriptions look like using these scrapers: Twitter ignores the description meta tag and only displays the og:description, but it offers a dedicated twitter:description variation. Meta Tag Generators 2.0: See What Your Metadata Looks Like in Google Creating SEO-powered meta tags is not just about Google’s crawlers it’s about enticing users to click on your search result. Facebook, Pinterest and LinkedIn use the description meta tag for their URL previews, if you don't provide a og:description. display on social media handles like Facebook, Twitter, LinkedIn, etc. It’s advised to use the description and og:description meta tag. The Drupal 9 Metatag module helps site builders dynamically create and manage.

Descriptions don't factor into ranking algorithms for web search, but can impact a page's click-through-rate (CTR) which can positively impact a page's ability to rank.Search engines usually use the description from the meta tag, but they might not if they think other content on the page is more suitable.The length of a description should be somewhere between 50 and ~155 characters (this is where Google truncates the text in search result pages).Write a unique description for each page and try to include relevant keywords.Make sure your descriptions are concise and descriptive.For instance, Google+ and Pinterest prefer to use Schema tags, but they also recognize Open Graph Protocol (opens in new tab) tags, that are preferred by Facebook and LinkedIn. On LinkedIn, if you are sharing using the website or a share button, open graph tags in the page will be honored as detailed here: Note that if you have already shared a page it won't get re-scraped for 7 days and there's no way to force a quicker re-scan. I have added all required meta tags in the head section of my HTML page. Here are a few things to consider when you describe a page: As each social network site has its own social media tag, knowing exactly which one to include proved to be very confusing task. As per this article, LinkedIn is supporting open graph meta tags for link preview. Page descriptions are really useful because they can help users understand what a page is about before they click a link. Search engines may use the description in their search results and social media sites in previews when users post a link. This is important for 3rd party tools, websites, and apps. You can describe web pages using meta tags.